Zofia Zimare
About Zofia
RÉSUMÉ

Zofia Zimare.

Lead UX Strategist

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Summary

Lead UX Strategist with 7+ years of experience designing and delivering enterprise-scale digital platforms. Skilled at aligning user experience strategy with business goals, and transforming pain points into measurable outcomes through data-driven design. Proven track record in leading UX research, and guiding product decisions that accelerate adoption, reduce inefficiencies, and elevate user satisfaction.

Work experience

Lead UX Strategist

Ascension

Aug 2024 – Present

  • Led UX/UI strategy and design validation for an enterprise-wide intranet consolidation (baseline: 3 legacy platforms → target: 1 unified Sitecore system), achieving a mission-critical outcome of improved digital access for 150K+ associates and reducing redundant system usage by 30%.
  • Ensured a cohesive associate experience across Oracle HCM, UKG, and the new intranet by aligning design systems, navigation patterns, and user flows, driving adoption rates toward the target KPI of 80% associate satisfaction within the first year.
  • Drove the Innovation workstream by executing quantifiable design validation methods (A/B tests, tree tests, usability testing) that increased task-completion speed by 25% vs baseline, directly supporting business goals around efficiency and productivity.
  • Partnered with HR, IT, Comms, and Change Management leaders to align communications and recruit associates for validation, enabling a 50% faster recruitment cycle for usability testing and ensuring mission-critical feedback loops.
  • Translated analytics and associate feedback into measurable improvements (baseline pain points in onboarding/payroll → target: <10% error rate), reducing onboarding friction by 20% and shortening payroll issue resolution times by 15%, directly aligning with HR workflow optimization goals.
Explore selected OurAscension work

Senior UX Designer / Product Manager

Lionbridge Technologies

Feb 2023 – Aug 2024

  • Developed and launched a comprehensive translation management system, integrating AI and machine learning to automate workflow processes, resulting in a 30% increase in productivity and a 20% reduction in operational costs. Monitored key performance indicators (KPIs) such as turnaround time, error rate, and user satisfaction, achieving an 85% positive feedback rate from users within the first six months.
  • Led cross-functional teams to redesign the QA platform for translators, implementing user journey mapping and data-driven decision-making to enhance usability and efficiency. This initiative improved task completion times by 40% and increased user engagement by 50%, as measured by key metrics including task completion rate, user retention, and net promoter score (NPS).
  • Developed and executed compelling, user-centric interfaces for complex products by integrating advanced AI, machine learning, and GPT technologies. This innovation enhanced product intuitiveness and user engagement, achieving a 35% increase in active user retention and a 20% improvement in user satisfaction metrics.
Explore selected Content Remix work

UX/UI Designer

A&K Ventures

Jan 2021 – Jan 2023

  • Redesigned the customer-facing landing page, resulting in a 25% reduction in bounce rate and a 15% increase in session duration.
  • Utilized assistive technologies such as screen readers, voice recognition software, and keyboard navigation to test and validate the accessibility of digital products.
  • Advocated for inclusive design during the product development lifecycle, ensuring accessibility considerations are prioritized from the initial concept to the final release.
  • Fostered a culture of continuous improvement by introducing and advocating for effective UX methodologies, contributing to enhanced design processes and outcomes.
  • Designed the user experience and interface for a web-based booking form, resulting in a 30% increase in user completion rates and significantly improved customer satisfaction scores.
  • Conducted thorough market research and competitor analysis that informed product development, resulting in the creation of a user-centered product addressing customer pain points.
  • Worked closely with development teams to ensure the design solutions were feasible, scalable, and delivered on time, facilitating smooth product launches.

UX/UI Designer and Researcher

qrsolve

Apr 2022 – October 2022 (6 month contract)

  • Directed UX research efforts, including usability testing and user interviews, to identify user needs and inform design enhancements, contributing to a measurable increase in customer satisfaction and revenue.
  • Conducted in-depth analysis of user data to develop strategic design recommendations, effectively communicating findings to stakeholders and senior leadership.
  • Developed comprehensive user personas and journey maps, ensuring design projects were aligned with user expectations and business objectives.

UX/UI Designer

Consultant

Jun 2018 – Dec 2021

  • Utilized design thinking techniques and user-centered design principles to create innovative and effective design solutions.
  • Communicated with clients and stakeholders to understand their needs and requirements, and translated them into functional and visually appealing designs.